Privacy Policy

Last Updated: 26.08.2025

This Privacy Policy explains how Best Future Srl (“we”, “our”, “us”), with registered office at Via M.T. di Calcutta 11/A, 21020 Monvalle (VA), Italy, and email address info@bestfuture.it, processes the personal data of users (“you”, “your”) when accessing and using the website www.hotbunny.store (the “Website”).

We process your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable national legislation.

1. Data Controller

The Data Controller is:

Best Future Srl
Via M.T. di Calcutta 11/A
21020 Monvalle (VA), Italy
Email: info@bestfuture.it

2. Categories of Personal Data

We may collect the following types of personal data:

Identification and contact details: name, surname, email address, telephone number, billing and shipping address.
Purchase data: orders, transactions, payment details (note: payment information is processed securely by third-party providers; we do not store credit card data).
Account data: username, password, order history.
Newsletter data: email and communication preferences (only with prior consent).
Technical data: IP address, device information, browser type, cookies, and navigation data.
Social media data: information you share when interacting with our official profiles on Instagram, Facebook, and TikTok.

3. Purposes and Legal Bases of Processing

We process your personal data for the following purposes:

Order management – to process, deliver, and manage purchases made on the Website. (Legal basis: Art. 6(1)(b) GDPR – performance of a contract).
Customer support – to handle inquiries and provide assistance. (Legal basis: Art. 6(1)(b) GDPR).
Legal compliance – to fulfill tax, accounting, and other legal obligations. (Legal basis: Art. 6(1)(c) GDPR).
Marketing and newsletters – to send promotional communications, offers, and newsletters, only with your explicit consent. (Legal basis: Art. 6(1)(a) GDPR).
Social media interaction – to allow connection with our official accounts on Instagram, Facebook, and TikTok, and invite you to follow us for updates and promotions. (Legal basis: Art. 6(1)(f) GDPR – legitimate interest, balanced against user rights).
Website improvement and security – to analyze traffic, improve services, and prevent fraud. (Legal basis: Art. 6(1)(f) GDPR).

4. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For example:

Order and invoicing data: retained in accordance with tax and accounting regulations.
Newsletter subscription data: retained until you withdraw your consent.
Technical logs: retained for security and troubleshooting for a limited time.

Once retention periods expire, data will be securely deleted or anonymized.

5. Data Sharing and Recipients

We may share your personal data with:

Service providers: payment processors, logistics and shipping companies, IT and hosting providers.
Public authorities: when legally required.
Social media platforms (Instagram, Facebook, TikTok): if you interact with our official profiles, data may be processed directly by these platforms under their own privacy policies.

We ensure that third parties only process your data in accordance with GDPR.

6. International Data Transfers

If personal data is transferred outside the European Economic Area (EEA) (e.g., via service providers or social platforms), we will ensure that adequate safeguards are in place, such as:

European Commission adequacy decisions;
Standard Contractual Clauses (SCCs);
Other lawful safeguards under GDPR.

7. Your Rights under GDPR

As a data subject, you have the right to:

Access your personal data (Art. 15 GDPR).
Rectify inaccurate or incomplete data (Art. 16 GDPR).
Erase your data (“right to be forgotten”) (Art. 17 GDPR).
Restrict processing in certain cases (Art. 18 GDPR).
Data portability – receive your data in a structured format (Art. 20 GDPR).
Object to processing, including for direct marketing (Art. 21 GDPR).
Withdraw consent at any time for processing based on consent, without affecting the lawfulness of prior processing (Art. 7 GDPR).
Lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).

Requests may be sent to info@bestfuture.it. We will respond within the timeframe required by GDPR.

8. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or loss, in line with Art. 32 GDPR.

9. Cookies and Tracking Technologies

The Website uses cookies and similar technologies to enhance functionality, analyze traffic, and deliver personalized content. You may manage or disable cookies through your browser settings. For more information, please refer to our Cookie Policy.

10. Social Media Integration

Our Website is connected with Instagram, Facebook, and TikTok. When you interact with our social media content, your personal data may be processed directly by these platforms according to their own privacy policies.

11. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on this page, with a “Last Updated” date.

12. Contact Us

For any questions or to exercise your rights, please contact:

Best Future Srl
Via M.T. di Calcutta 11/A
21020 Monvalle (VA), Italy
Email: info@bestfuture.it